Social media is not a newcomer to the marketing scene.
Considering there are over 3 billion using social networks across the world, utilizing it to achieve business success should be a priority.
And if you are not using any social platforms such as Facebook, Instagram, and Twitter, then you are missing out on an effective and quick way to reach half of this world’s population. So here are 5 benefits of social media that should convince you to use it right away!
- Brand Recognition
The most important marketing goal of any business is to gain brand recognition. That is because consumers and clients want to buy from brands that they recognize. And social media allows for an effective and easy brand building.
Social media has benefits over traditional media in terms of getting your brand in front of people more easily and quickly. It even gets your audience looking at your business brand even when they are not thinking about your product or brand.
- Website Traffic
Social media platforms are a supplement to your brand’s website and even on your brick-and-mortar location. Both foot traffic and website traffic can increase accordingly by strategically using social media.
Social media platforms are intended to reach various audiences in a useful,entertaining and personalized way and refer potential clients that you might not have had the chance to previously engage with.
- Branding and Source Content
Sing social media is an excellent way to share a brand’s mission as well as stories. Effective stories may create a great impact on your branding. If you don’t know how to do this, a good social media service provider should be able to handle branding, either extensive or simple depending on what they think should be effective.
Social Media also allows you to source content in 2 ways:
- Source materials for posts by creating contests or hashtags to source UGC or user-generated content made by content creators, building excitement about your brand and providing you with a list of social posts to share overtime.
- Source ideas by engaging on social listening or ask your followers what they want so you can come up with ideas for content that you can create yourself.
Social media not only allows you to watch out for marketing practices and tactics but also allows you to track your competition. And watching your competitors’ strategies gives your ideas and something to learn from.
For instance, tracking mentions of your competitors can reveal negative points with their products or services that you can offer, winning new customers in the process.
Last and most importantly, social media is free to use!
You do not have to spend money on signing up and using these platforms. And although spending money on social media advertising can help you get to your goals faster, there are ways to market your brand without spending a dime.
You can drive and demonstrate success via social media through effort and time, provided that you plan some smart strategic approaches. For instance, you can make strategic and high-quality posts using videos and images, inviting email subscribers to join a conversation or hosting Facebook Live events.