Being able to accurately analyze data from social media can be extremely beneficial for businesses in the modern era. This is because doing so can help to identify primary business goals, determine social key performance indicators, and measure and analyze social data.

Being able to do all of these things makes businesses a lot more competitive. For example, if you can see analytics about sentiment, engagement, and conversion, you can adjust your marketing strategies accordingly.

Here are some of the top social media analytics tools for marketers that are free to use.

  1. Twitter Analytics

This tool can really help you to figure out which kinds of tweets are working and which are not. Twitter is one of the most important social media networks out there. So, you really need to understand how to optimize your use of the platform.

  1. Instagram Insights

Instagram also has a free analytics tools that can give you great insights about the success of your posts, and the people who are reading them. For example, with instagram insights, you can see the age range and the gender of your audience in addition to many other insights.

  1. Hootsuite

Hootsuite is a social media management platform which allows you to get crucial insights from a wide range of social media sites. These insights include things such as follower growth and content that appeals.

  1. Likealyzer

Likealyzer is great for getting key information regarding your competitors. LIkealyzer gives you pages to keep your eyes on, as well as ideas that can help your business to stand out. It is a very useful tool.

  1. Facebook Insights

This is one of the single most important free social media analytics tools out there. One of the reasons why it is so beneficial is because Facebook has an extraordinary amount of users. So, any insights that can help on this platform are key. Facebook Insights gives you data about paid vs organic posts. It even tells you which kind of posts are succeeding for your competitors. If you want to improve your company’s Facebook success, then you should really consider using Facebook Insights.

  1. NetBase

NetBase is another excellent social media analytics tool that is free. There are a number of things that distinguish NetBase from its competitors. For starters, NetBase uses natural language processors to understand multiple languages and even emojis. The reason why NetBase does this is because it places a very strong focus on customer sentiment. This is because customer sentiment motivates all social media posting done by companies.

NetBase also provides insights about potential threats to brands. This can be extremely beneficial if a company is worried about losing ground to its competitors.

Other free social media analytics tools

Aside from the six mentioned above, there are many other great free social media analytics tools. Here is a quick list in case you need more besides the six above:

  • Google Alerts
  • Friends + Me
  • Followerwonk
  • HowSociable
  • TweetReach
  • ZohoSocial
  • Twitonomy
  • SumAll
  • Social Oomph
  • Tailwind
  • Sprout Social

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