Photo by Everrati
In a world increasingly obsessed with range figures, charging times, and silent efficiency, it’s refreshing — almost jarringly so — to see a company like Everrati trying to put the feeling back into electric motoring.
Their latest initiative, Artisan, isn’t about specs. It’s not about how quickly a redefined 911 gets to 100. It’s about the weight of a door handle, the curve of a stitch, the glint of a finish that reminds someone of their grandfather’s watch or the leather on an old trunk. In short, it’s about making an EV feel like yours, not just the latest appliance.
“This is more than customization; it’s a deeply personal commissioning journey shaped entirely around our client’s personal vision,” says Justin Lunny, Everrati’s Founder and CEO.
That might sound a bit lofty, but if you’ve spent enough time around wealthy car collectors — and let’s be honest, Artisan is clearly aimed at that crowd — you know that emotional resonance matters more than spec sheets. The magic of a good car, electric or otherwise, lies in the way it makes people feel. Especially when it’s done with restraint.
To helm this new direction, Everrati brought in Libby Meigh — a materials and finishes specialist with proper pedigree in the upper echelons of design. Her brief? To translate sentiment into substance.
“Each Everrati commission is a deeply personal journey,” Meigh explains. “A client may come with something of real sentimental value… a handbag, a watch, a piece of furniture. It’s an exciting challenge to translate these ideas into their new Everrati vehicle seamlessly.”
This isn’t the sort of work you get from a parts bin or a configurator. It’s closer to the craftsmanship of a Savile Row tailor or an atelier in Florence — except it results in a silent, zero-emissions Porsche or GT40, rather than a dinner jacket.
Of course, it’s not all surface-level design. Meigh is also pushing for innovation within the materials themselves, anchoring the Artisan program in sustainability — a quality far too many luxury brands treat as a checkbox rather than a design principle.
“I research and propose new ideas to widen the portfolio of available materials, ensuring that the final selections bring each personal vision to life,” she says. “For me, luxury is about rarity, authenticity, and the service that surrounds the product.”
That last point — the service — is what often separates a luxury experience from an overpriced one. And if Everrati can deliver on that promise without drifting into parody, Artisan may well be onto something important: the idea that an electric car can still carry legacy, emotion, and intimacy — all without the smell of petrol or the growl of a V8.
It’s not for everyone. But then again, nothing worth building ever is.