You may think it was tough gaining a loyal customer base for your business, but that is nothing compared to the long hard slog that is attracting new customers. 

People are creatures of habit. They find a product they like, a service that works for them and a brand they feel they can trust, and then they stick with them. You could dangle money in front of some of these consumers, and they would not even glance your way. 

That is why you need to work hard as a business to attract new customers. You need to think outside the box, be innovative, be creative, and most importantly, utilise all the technologies that are available to you to drag, yes drag, potential customers away from your competitors. 

How exactly are you going to do this?

Keep reading to discover the top three most convincing ways to attract new customers – you may be surprised at what actually works!

Be clear about who you are and what you offer

If you want to stand out from the crowd then you need to know, and being able to express exactly what it is that you offer that makes you different. 

Why should customers leave their preferred brand and come to you instead?

Ultimately, you need a USP. Plus, you need to be able to explain this unique selling point in a few simple sentences. 

People are time-poor nowadays, plus many have very short attention spans, so you only have a few minutes (if that) to persuade them to check out your business. 

Make sure you make them count. 

Optimise your website 

Did you know that 75% of all web traffic is now from mobile devices? That’s a lot of potential for interacting with prospective customers and for making sales via your mobile app. 

However, if you want a piece of this action, you need to make sure your site is up to scratch. Of course, it goes without saying that it must be mobile friendly, otherwise you will lose customers quicker than Radio 1 DJ Adele was voted out of the jungle. 

Preface Studios, a UK based digital solutions company, can help you create a bespoke and optimised website that will help you interact and engage with both your current customers and potential new ones. 

Embrace social media 

If you aren’t already, then 2020 should be the year that you open your arms to the myriad of benefits of social media for your business. 

Let’s take a look at the stats.

89% of the UK population are active Internet users. That equates to 64.1 million people.

Furthermore, 38 million people are active social media users, with 50% using their mobile phones to access their preferred social media platforms. 

That is insane. Well, it’s even more insane not to be actively trying to connect with these social media fanatics. 

Make sure that you channel a lot of your advertising efforts towards social media and that you promote any new products or services in an engaging and memorable way. 

To summarise, 2020 is all about making your brand come alive online; whether that be by committing to redesigning your website, posting regular and engaging content on your social media platforms, or even by simply reiterating who you are as a brand. 

Make this year count for your business! 

By admin