What Indirect Marketing Can Do For Your Business

Brands should be taking their marketing efforts more seriously right now than ever before, given that an inability to drum up business during this economic and public health crisis could spell a permanent end to their commercial operations. Nevertheless, many entrepreneurs and marketing gurus aren’t paying enough attention to their marketing efforts because they mistakenly believe that doing so would cost them money that they can’t afford to part ways with. In reality, failing to invest in your advertising budget right now is commercial malpractice.

Nevertheless, that’s often easier said than done, especially when you know little about indirect marketing. Here’s a review of indirect marketing, and why it’s imperative that your business adopt it as soon as possible. 

Shy away from overt promotionalism 

If there’s a simple way to describe indirect marketing, it’s those marketing efforts which shy away from overtly promoting your company but instead focus on subtly pushing your message at a subconscious level. Consumers in this day and age are wise – they understand that companies are often only interested in earning a buck off them. With this realization in mind, they ignore most of the marketing materials that they’re exposed to, especially when it comes to digital advertisements. With an indirect marketing campaign, you can meaningfully reach out to prospective customers without alienating them with too strong of a message. 

An excellent example of an indirect marketing technique is the creation and dissemination of content marketing. These marketing materials aren’t traditional advertisements – they don’t boast about your brand or try to convince customers that you’re the greatest company to have ever existed. Rather, they provide customers with helpful information which can be acted upon, and in doing so convince them to come back again and again, where they’ll be subtly exposed to your brand messaging all the while.

One of the greatest historical examples of indirect content marketing is from the John Deere company, which is one of the oldest and most respected companies in the United States today. John Deere was leveraging content marketing as early as the late 1800s, and his company has continued to do so long after his passing. Businesses everywhere should take note of this savvy commercial strategy before employing it themselves. For data-hungry business gurus who want proof of efficiency before investing in content marketing strategies, it’s worth reviewing some statistics that argue in favor of this marketing method. 

Improve your search engine performance

There are other ways to rely on indirect marketing to bolster your business, too. Increasing your search engine performance means that customers will find your website more easily when typing questions into search engines like Google, for instance. For many businesses, investing in their SEO is one of the best ways to stay afloat during these times, especially if you rely on digital ecommerce revenue. SEO service optimization is effectively a supplement for your company’s digital presence that will drive more users to your webpages than ever before. 

When you compare direct marketing methods to indirect methods, you’ll see that they each have their pros and cons. In this digital era, however, the pros of the indirect marketing method are far more valuable than most of what you can get from direct marketing methods. Direct mail flyers, for instance, are mostly thrown out by the customers who receive them. After all, nobody likes junk mail. Social media influencers and word-of-mouth referrals between friends, however, still pack a powerful punch that can ensure your business reaches out to new customers who will stay with your brand for years to come. 

It takes a certain level of digital expertise to pull off indirect marketing successfully, so be sure to invest in a stellar IT team if you personally lack the digitally savvy that’s needed. Remember that it’s incredibly hard to be consistent when relying on indirect marketing methods, as the times are changing quickly and your advertising efforts will need to keep up. Try your best to keep your finger on the pulse of pop culture trends, and your indirect marketing materials will resonate with more potential customers. This isn’t the time to shy away from investing in your marketing budget – focus on indirect marketing, and your brand will be able to endure this economic crisis more capably.