Creating a good user experience (UX) is at the core of having and maintaining a good website design. You need users to not only visit your site but continue returning back to it in order to develop a solid and positive reputation across search engines.
To beginners, developing good user experience can prove a little challenging to begin with so we have created a guide to help you in getting started.
Good Web Design and How To Get It:
Engaging and aesthetically pleasing web design is the first step to creating a positive UX whenever a visitor clicks onto your site. There are many programs available online that offer free web design using templates and pre-set examples.
These can be helpful in creating a good flow and distribution of text and images on your site. If budget allows it, contacting and working alongside a professional web designer is another option.
With a web designer, you will be able to ensure that your site is bespoke, authentic, and totally focused to your brand’s image. Whilst costs can vary, it is definitely a worthwhile investment to make for the longevity of your website.
2) Calls To Action (CTA)
CTAs are links that are clearly marked with either text or a logo. When a website employs CTAs, it can really aid users through the site and make their experience more informative and ultimately more enjoyable.
This is backed up by research as well, according to a recent study by Maxymiser, there was a staggering 11% increase in checkouts on the Laura Ashley website when CTAs were colorful and eye-catching to users.
3) Bullet Points Vs. Articles
How you choose to distribute text and information on your site can have a significant impact on the UX and how likely users are to remain on your website.
When users are faced with large blocks of texts or article-like information, they are less likely to remain on your web page. Instead, try to be as succinct as possible in your relaying of information. Of course, don’t hesitate to include vital information, but try to leave out as much unnecessary text as possible.
Users are far more drawn and engaged by images or info graphic layouts, so it may be worth investigating these options too.
4) Mobile-Friendly Websites
Nowadays, users aren’t just logging in to the internet via laptops or desktop monitors.
Instead, we are increasingly accessing the internet via our tablets or smartphones. Therefore, make sure that your website and all its links are always compatible with mobile devices. It means that users are able to access your site and any important information wherever they are. Also, your website should load fast, therefore you need to choose a good server hosting, for example Linux or Windows VPS hosting.
Overall, creating a positive UX on your website can prove a little challenging to begin with. However, by following the right steps and making sure your website is up to date and visually engaging, you will have a whole host of visitors in no time!