Marketing is the bedrock of any business, and there is no better way to learn than from the experiences and advice of others. This is why we have interviewed Internet Marketer Jurgen Cautreels to share some marketing mistakes you should avoid. The details of the interview are as follows.
HOW CAN YOU SHAPE YOUR MARKETING STRATEGIES?
Research Your Target Audience
You don’t have to Target everyone. You can create a buyer persona to help you tailor your marketing campaigns to your audience’s preferences.
Analyse Your Content
Analytics are available to everyone, and you can use them to curate your marketing strategy.
Don’t Be Afraid To Invest
It is important to have a modern website. Your website must function well and remain optimised. This can only be accomplished when you invest the needed resources.
Make Use Of The Right Platforms
It is crucial that you know which platform is efficient for your business.
You need to take some risks in marketing. Try to experiment with your marketing strategy.
JURGEN CAUTREELS, WHAT ARE THE MARKETING MISTAKES BRANDS SHOULD AVOID?
Treating Marketing As A Cost Rather Than A Capital Expenditure
The only goal of marketing is to bring in more clients and maintain them as enthusiastic advocates.
You may require a new perspective if you operate your business at a cost that can be cut when things become tight.
Not Drafting A Formal Marketing Strategy And Budget
Failing to plan is planning to fail. Most businesses lack adequate marketing resources because they fail to combine sound marketing strategies.
According to a survey from the Content Marketing Institute, B2B marketers with a defined content marketing plan considerably improved their performance, whereas 40% of the marketers identified as the least effective had no defined strategy.
Trying To Reach The Wrong People
No matter how well-designed your marketing strategies are, it would be a waste of money if you were not reaching the right audience.
Consider why your consumers patronise you and how you can solve their problems. You can use email marketing or a simple NPS survey if you’d like to solicit customer feedback.
Failure To Distinguish Your Product
When starting an internet marketing business, making it easy for customers to make a purchasing decision means educating them in a way that identifies what sets you apart from your competition. You cannot expect a prospect to understand why your products or services differ if you cannot explain them yourself.
Over-focused Lead Acquisition
Many businesses focus more on acquiring new leads instead of focusing on previous customers. This tends to be a wasted effort if you lose your main customers.
WHAT ARE SOME OF THE OUTDATED MARKETING STRATEGIES TO AVOID?
Some outdated marketing strategies to avoid include; non-targeted direct mass marketing, blogging without promotion, solely making promotions on social media, etc.
IS TRADITIONAL MARKETING ALSO EFFECTIVE?
Building an online presence is crucial to the success of your business, but it is not the only means of advertising and does not have to be.
HOW DO YOU OVERCOME OBSTACLES IN ONLINE MARKETING?
You can overcome the significant OBSTACLES in digital marketing by; figuring out your audience, testing your strategies, managing your time, and maintaining old customers.