Whether you’re a luxury brand or just want to attract more customers, there are many ways to upgrade their experience, so they feel they are getting the most for their money. From impeccable customer service to great aftercare, here’s how you can offer a premium service to customers.
Offer white glove delivery
When you are selling expensive products, it’s important that they arrive in perfect condition and that they aren’t just thrown over the fence by a courier. That’s why many companies now use a highly regarded white glove delivery service, where items are collected directly from your warehouse or shop, then delivered straight to the customer’s door.
White glove service usually also includes extras such as:
- Placing the item in the correct room – including taking it upstairs if necessary
- Unpacking
- Inspection of item
- Installation or assembly if required
- Removal of packaging
- Talking customers through the product
This is often offered for products such as high-end appliances, furniture and other expensive purchases, so customers don’t have to deal with all the hassle of doing these things alone.
Train your customer service team to a high standard
Customer service is important to creating a premium brand, so you should only hire the best people and ensure they receive regular training.
A good way to ensure that you are offering the best service is to take inspiration from other brands. If you visit luxury hotels or shops, you’ll notice there’s an impeccable level of service, with a personal greeting and warm welcome. Try to emulate this high level of service in your own shops and have procedures that staff follow to ensure the standards stay high over time.
Resolve issues quickly
If people pay a premium for your service or products, they expect for everything to go seamlessly. Of course, problems do happen, but if they do, you should resolve them as quickly as possible. Make sure people can reach you easily through social media, live chat or on the phone. Have customer service policies that are fair and treat the customer well, and they’ll know that the extra money is worth it.
Offer quality products and services
So many products for sale on the market are cheap and disposable, so if you want to stay ahead of the competition, you should ensure you offer products of the highest quality. People who are pleased with the quality of your products or levels of service are much more likely to use your company again and again, and recommend you to others, so overall, these changes are worth it.
If you want to upgrade the service that your business provides, there are many ways you can do so. From the first time a customer visits your shop or places and order online, to delivery and aftercare, there are lots of ways you can create a premium experience for customers. This means you can charge more and increase profits, as well as building a loyal following for your brand and have customers who come back time and time again.