Whether you’re a luxury brand or just want
to attract more customers, there are many ways to upgrade their experience, so
they feel they are getting the most for their money. From impeccable customer
service to great aftercare, here’s how you can offer a premium service to
customers.
Offer
white glove delivery
When you are selling expensive products,
it’s important that they arrive in perfect condition and that they aren’t just
thrown over the fence by a courier. That’s why many companies now use a highly
regarded white glove delivery service, where items are
collected directly from your warehouse or shop, then delivered straight to the
customer’s door.
White glove service usually also includes
extras such as:
- Placing
the item in the correct room – including taking it upstairs if necessary - Unpacking
- Inspection
of item - Installation
or assembly if required - Removal of
packaging - Talking customers
through the product
This is
often offered for products such as high-end appliances, furniture and other
expensive purchases, so customers don’t have to deal with all the hassle of
doing these things alone.
Train your customer service team to a high standard
Customer
service is important to creating a premium brand, so you should only hire the
best people and ensure they receive regular training.
A good way
to ensure that you are offering the best service is to take inspiration from
other brands. If you visit luxury hotels or shops, you’ll notice there’s an
impeccable level of service, with a personal greeting and warm welcome. Try to
emulate this high level of service in your own shops and have procedures that
staff follow to ensure the standards stay high over time.
Resolve
issues quickly
If people pay a premium for your service or
products, they expect for everything to go seamlessly. Of course, problems do
happen, but if they do, you should resolve them as quickly as possible. Make
sure people can reach you easily through social media, live chat or on the
phone. Have customer service policies that are fair and treat the customer
well, and they’ll know that the extra money is worth it.
Offer
quality products and services
So many products for sale on the market are
cheap and disposable, so if you want to stay ahead of the competition, you
should ensure you offer products of the highest quality. People who are pleased
with the quality of your products or levels of service are much more likely to
use your company again and again, and recommend you to others, so overall,
these changes are worth it.
If you want to upgrade the service that
your business provides, there are many ways you can do so. From the first time
a customer visits your shop or places and order online, to delivery and
aftercare, there are lots of ways you can create a premium experience for
customers. This means you can charge more and increase profits, as well as
building a loyal following for your brand and have customers who come back time
and time again.