Customers want value. They want to know that the product or service they’re buying is worth their time and hard-earned money. Your business, in turn, wants to show customers that value is something that it can provide. How should you go about it? This is an integral part of your customer value proposition strategy, and today, we’re going to discuss just how you should go about getting it done. Here’s what you’ll need to know…
The Basic Elements Of A Value Proposition
Let’s start with the rudiments, shall we? At its heart, your value proposition will consist of three fairly simple segments—a headline, body content, and a snappy image. That headline will be an eye-catching and concise way to deliver the thrust of your value statement, while your body content will lay out your proposition in detail and your visual will serve as the icing on the proverbial cake. But how to bring these elements together and furnish your proposition with the details and tone of voice that will move potential customers? That is the question…
Setting The Groundwork For Your Value Proposition
You won’t just rush into writing your value proposition blind, no. First, you’ll need to map things out for yourself, and that will require you to complete a value proposition canvas. Think of this as a visual representation of some of the components you’ll need to deliver a strong val-prop.
In essence, what you’ll be doing here is laying out what your potential customers want, what they need, and what challenges they must overcome in trying to get that. Meanwhile, you’ll be addressing how your product or service will help customers achieve that, while naming the benefits and features you can provide in the context of the experience you can deliver.
With your value proposition canvas in hand, you’ll be able to contextualize your unique company value prop within the framework of your existing customer profile(s). You can’t rest on this achievement, though, as now it’s time to put all that hard work into your actual val-prop.
Creating A Value Proposition With Gusto
Lastly, if you were to look at some of the best value propositions around, you’d notice that there are some commonalities in the way that they are presented. Namely, you’ll want to emulate these following qualities in order to achieve the best results:
- Keep it concise: Your value proposition should get to the point early. Don’t exceed a paragraph if you want people to pay attention and get the message.
- Be straightforward: Write your value proposition using clear, simple language as opposed to confusing buzzwords and jargon. The goal is to be understood.
- Stand out: If you aren’t unique, then why are you writing this value proposition? You need to stand apart from your competitors, and you need to show, in your value proposition, what it is that distinguishes you in a positive way.
- Hit the mark: If what you’re saying isn’t relevant to your potential customers, then they have no reason to pay attention. Make sure you’re delivering something that will play into their lives and help them surmount their hurdles.