The Challenges of COVID-19 Aren’t Limited to Governments

Ken Kurson has been at the forefront of changes in a variety of different industries. Change doesn’t always have to be destructive or damaging, or even challenging. In fact, it  can often times serve as opportune moments for success and the ability to employ creative and cutting edge tactics in order to accomplish ends that couldn’t have been achieved under normative or prior circumstances. With the Coronavirus pandemic, companies in a vast array of industries have had no choice but to undertake change that in some cases have been quite dramatic. 

But the attitude that executives should view and treat these changes with, shouldn’t always be negative. Instead, they can present tremendous opportunity for creation and fostering a culture of innovation in the workplace. It’s that type of culture that will ultimately lead clients and members of a respective company’s staff to feel more vested in the work-product they are working so diligently and methodically to produce. 

Ken Kurson expresses this sentiment in a series of writings and blog-posts about promoting an environment that’s most vibrant to ensure that work-product that staffs are collaboratively producing, are as valuable and top-notch as possible. In order to do this, one needs to ensure that there is a real motivation and encouragement that the staff members feel, in order to achieve results and objectives that are consistent with the desires of the overall business.

It’s important for businesses not to stray from accomplishing their ultimate objectives and goals. They need to be sure to keep their eyes concentrated and on-the-ball to ensure that their day-to-day engagements and resources are being employed toward constructive and equitable uses. These uses can vary depending on the nature of the business, or the industry it  may be a part of. But the reality is that whatever the mission statement of the business might be, all economic functions of a business , no matter the industry tend to be the same.

That function and purpose is to raise the business’ bottom line as much as conceivably possible. That includes being able to run a business that’s making over-head, which especially in this environment can be a difficult feat. Between paying for office rent; and making payroll every two weeks, what’s left in terms of profit after all is said and done, can be quite minimal. 

Right now there are industries that are struggling tremendously in order to be able to generate profit. While they might be able to pay their staff, many have had to furlough some of their workers – and surely, this is a position that no  employer wishes to be in. To be able to employ your staff and keep them onboard in this economic environment – and ensure they are gainfully employed, is a pleasure reserved to only some.

This is an unfortunate reality of the current economic predicament our nation is in. But it’s not limited to the confines of America’s borders. Instead, it  transcends America’s borders and applies to Europe and the rest of the world. This COVID-19 pandemic has been unique in its impact – it  has not been discriminatory in terms of how many different groups of people, no matter their background it  has targeted. Not only physically, but also economically. 

Ken Kurson believes there will be serious political ramifications to this crisis – not only because we’re presently in an election year in the United States. But also, because of the nature of the crisis. It’s not a healthcare crisis or solely an economic one. It’s unique and historic in the sense that it  is a crisis that has had no limits. It  has affected the healthcare space and of course adversely affected the economic conditions of so many, worldwide. It’s been a test for many leaders on the global stage to step up and ensure that change is implemented that keeps their citizens protected. But also ensures that while their citizens are protected from a health standpoint, they are also protected from an economic standpoint. This challenge is an increasingly difficult one, especially since we have yet to discover a vaccine. It’s the sheer unknown that is most frightening to public health officials and lawmakers, more broadly. This is the reason that this has been a test for many world leaders. But beyond world leaders, it’s also a test for many businesses – small, mid-sized and large. It’s a test for those business’ leaders. Let’s see how the private sector and public sectors can collaborate to seek to eradicate this cancer.