Dimensional signs provide a dynamic way to bring your brand to life, but design missteps can result in less impactful, unprofessional-looking signage that could tarnish your brand’s image. To make sure your dimensional signs stand out for the right reasons, here are seven common mistakes to steer clear of.

1. Ignoring Readability from a Distance

Readability is key when it comes to signage. Make sure your sign’s font size, typeface, and color contrast work harmoniously to ensure visibility at various distances. Overly complex fonts can become illegible, especially from afar, which defeats the purpose of your sign.

2. Overcomplicating the Design

Less is often more in sign design. A cluttered sign packed with intricate details can be overwhelming and hard to decipher quickly. Simplicity in design allows for a more impactful and memorable sign, especially when viewers usually only have a few seconds to take in the information.

3. Choosing the Wrong Materials

Material selection can make or break your sign’s effectiveness. Using materials that wear easily, have poor color retention, or don’t match the aesthetic of the surroundings can result in a sign that looks shabby over time, sending the wrong message about your business.

4. Neglecting the Environment and Placement

Consideration of the sign’s environment is crucial. A sign that looks great in a showroom might not fare well against a busy background or in changing weather conditions. Consider how the sign will appear in all types of lighting and from all angles to ensure it always looks its best.

5. Forgetting About Maintenance

A difficult-to-maintain sign can become an eyesore. Signs with hard-to-reach areas, delicate parts, or that require specific cleaning methods are more likely to fall into disrepair. Choose a design that you can easily maintain to ensure longevity and continued professional appearance.

6. Neglecting Local Regulations and Compliance

Failing to adhere to local sign laws can lead to fines or needing to redesign. Always check the local zoning laws and Americans with Disabilities Act (ADA) guidelines to ensure your sign complies with size, placement, lighting, and accessibility requirements.

7. Not Considering the Audience

Understand who is viewing your sign. A sign that appeals to teenagers might not resonate with seniors. Consider demographics such as age, education level, and cultural background, and tailor your sign’s design to speak directly to your target audience effectively.

Incorporating these principles into your dimensional sign design process will help avoid common pitfalls and ensure that your signage is as effective, impactful, and professional as the message you wish to convey. Keep it readable, simple, durable, and considerate of its surroundings, maintenance needs, regulations, and audience for a sign that truly stands out.