To be successful in anything you do, it is important that you have the right tools for the job and make use of those effectively. Google My Business is a business tool important to every business, whether it is fully established or a startup. It can help any company manage their business’ presence online, along with its visibility status on Google.

If you use Google My Business correctly, you will reap major benefits for your business, such as:

  • Creating a great first impression for your business
  • Making your business visible on the web
  • Enabling your business to manage the reviews
  • Ensuring that your business information on the web is correct and up to date

Here’s how you can maximise on all the benefits of Google My Business

Include all information required by Google

When signing in, Google will ask for a variety of information for you to fill in. Ensure that you fill in everything asked to get a complete profile. It’s worth noting that if you fail to complete your business profile, someone else could do it for you and they may not provide the correct information. When you are done, double-check the information you have provided to ensure that it is correct and that it corresponds with your business website.

Upload eye-catching pictures and videos

It goes without saying that beautiful photos attract more clicks. Recent statistics reveal that company sites that have photos get more clicks than the ones without photos. Posting clear pictures of your merchandise is a way of marketing them, so make sure to upload beautiful images that will attract attention.

Videos have become the ultimate marketing tool; it is a great way to communicate and engage with your customers. Make sure to go filming and make that beautiful video for your Google local business profile. It will attract more potential clients.

Use Google My Business posts effectively 

Google posts resemble ads, and they appear in Google searches. To get started on Google posts, you need to log into your Google My Business account. On the dashboard, there is an option to the left labelled ‘posts’; that’s where you can create your posts. Get creative with your posts; you can add images or even a call-to-action alongside links to your website. Google posts offer you an opportunity to share any information about your business and products with your customers; it could be articles, upcoming events, special offers, news, etc. Google My Business is all about local search. However, it also includes all searches done in and out of your area.

Respond to reviews

Reviews can make or break your business. Most business owners tend to reply to positive reviews and fail to acknowledge negative reviews. Remember that potential customers will come looking at your business’ reviews to gauge their expectations of the kind of experience they are likely to get doing business with your company. If someone posts a negative review, it is important that you get back to them and resolve any issues. This will help you set the record straight and encourage a potential client to do business with your company in future.

With Google My Business, you have a powerful business tool that can do wonders for your business. A tool that when used effectively, will place your business on the front page, ensuring that you stay ahead of your competitors. Make sure you take up this opportunity and make the best of it. Are you having trouble setting up your business’ profile? No need to worry, get in touch with Broadplace, a team of experts that will help you through every step of the way.