Emailing each of your subscribers one by one is impractical and time-consuming. However, nothing works like email to keep engaging your customers and make them feel valued. The trouble is that as your email list grows, individual emails and communication can get complex, which is why building email campaigns using automated software can be a good strategy.
Unfortunately, many marketers think that email blasts are akin to spamming emails. However, that is not true. An email blast service uses personalization to send unique emails to each user on your list, adding a personal, human touch to the content. Research shows that 75% of customers are more likely to engage with brands and retailers who can offer personalized recommendations.
Blasting emails in a strategic way requires recognizing every user’s customer journey and finding personalized ways to connect with each of them. Email blast marketing campaigns can allow you to reach your audience in accessible and creative ways.
Here are some of the ways to successfully conduct your email blast campaign:
Choose The Right Email Service
The first step to creating an effective email blast is to invest in an email service that can allow marketers to segment their subscribers in multiple lists and send them bulk emails. There are many email services available; however, make sure to keep the following in mind before you make a decision:
- It should have pre-made email templates available
- An easy customizer to edit emails
- Automation features to send trigger-based emails
- Allows marketers to segment their email lists
- Able to send targeted email campaigns
Segment Your Email Lists
Email segmentation involves grouping your subscribers into lists. For example, you can segment your email subscribers according to their age, interests, geographic locations, purchasing patterns, their career or work function, or even the stage of their sales funnel! Once you have built an email list, it is essential to segment it properly to send each individual an email that’s unique to them.
Email segmentation can allow marketers to send targeted content to each list, increasing your chances of engagement and providing relevant content.
Use A Creative Subject Line
People have hundreds of emails to check in their mailbox every day. So as marketers, they have a tough competition to capture their audience’s attention and get them to open their emails. The subject line and preview text are two main things that a reader will see before opening an email, which is why selecting a compelling subject line for your emails is very important.
Some tips for writing the best email subject lines:
- Keep your subject lines short
- Make it actionable and engaging, such as “save 20% off your purchase by participating in a lucky draw.”
- Give the reader a compelling reason to open the email
- Avoid using ALL CAPS and emojis. Emoji subject lines are usually considered spam and are sent to junk mail
Test and Optimize
Simply sending your emails isn’t going to be enough. Use data analytics to track metrics and campaign results to identify what works for your audience and any potential areas to improve. Campaign analytics also tell you how successful your email blast was, how many customers are opening your email, and how many respond to it.
For example, if your email open rates are low, you can use A/B testing to experiment with different subject lines and headers to see how they will affect your next email. You can also play around with creative CTA’s to see how many click-through rates you’re achieving.
Test different strategies to optimize your email campaign to improve results. Here are some KPI’s to measure:
- ROI: Measuring the return on investment is essential for every new project that you embark on. Similarly, check whether your email campaign has a good return compared to the amount of effort and time that you and your team are putting in.
- Conversion Rate: This metric measures how many consumers are signing up for your newsletter, a webinar, or purchasing a product through the email campaign.
- Bounce Rate: This tells of the number of emails that got ‘bounced’. A higher number of bounces mean that there are invalid email addresses in your mailing lists and should be removed asap
In short, segmenting your email campaigns can allow you to send relevant content to your subscribers and prevent your customer’s inbox from being a spammy email blast.
Using the above techniques, marketers can enhance their campaigns and compel their customers best to follow through with purchases.