Email marketing uses email blasts as the primary method of communication to promote a product or service. It involves creating email newsletters and sending them out to their subscribers.
There are three major steps in any business email campaign:
- First, the company should identify the target market and send them personalized emails with relevant content.
- Then, they should analyze which emails were opened and which links were clicked on.
- Finally, they should use this data to improve their next campaign by adjusting their template, sending times, and content.
One of the biggest benefits of digital marketing is that you get access to analytics that can measure pretty much anything you want. For example, would you like to know how many subscribers opened your email? Or do you want data on how many people clicked through to your website?
You got it!
Data analytics involves examining data to identify meaningful patterns and make predictions using different mathematical techniques. As a result, it offers useful insights that help improve decision-making or provide specific predictions about what will happen in the future.
A cheap email marketing campaign is very much a possibility when you have access to quality email analytics. This campaign not only reaches potential customers but also converts them into leads.
Difference Between Using Data for Reporting and Using it as a Decision-Making Tool?
Data analysis is not only the act of looking at data. It is the process of extracting insights from data for future decisions. It can be done in many ways; some use statistical software like R and SAS, while others deploy interactive visualizations like Tableau.
There are two common types of data in the world of business. First, data for reporting is used to document a company’s progress and performance compared to what it set out to do.
Then there is data as a decision-making tool used when they need to make decisions or take actions based on what the data tells them.
A good example would be from the book The Power of Habit by Charles Duhigg. He talks about how Target tracked pregnant women who were buying unscented lotion through their data for reporting. They then used this information as a decision-making tool and sent coupons for baby clothes, cribs, and other baby products.
How to Use Data Analysis in Your Email Marketing Campaigns?
Email marketing is not dying, but it’s evolving. With the help of data analysis and insights, you can take your email marketing campaign to the next level. You can use data to understand your customers and what they like and find out what content resonates with them and what isn’t.
You can also see how people react to specific offers and promotions, which makes it easier to optimize your campaigns. This way, you can create personalized messages relevant to each customer’s eyes to maximize engagement rates. And finally, two-way customer interaction becomes possible with instant replies.
Data And Email Marketing Campaign
If we want to create targeted and personalized emails, data is essential.
Emails are sent to a subset of subscribers based on the campaign’s goals. For example, suppose we want to increase engagement or conversion rates. In that case, we can send emails to people who have not opened or clicked on any of our previous campaigns.
However, don’t send many consecutive emails because people may unsubscribe from our email list and instead turn to another form of communication such as social media.
Wrapping Up
Email marketing used to be a bit like shooting in the dark. You would select target audiences from different data sources and hope for the best. Today, thanks to data science, you can make informed decisions and improve your campaign reach.
Email marketing is a great way to efficiently reach consumers who have expressed interest in what you’re selling.
However, finding a targeted audience that will convert into sales can be difficult.
The good news is that data science has made email marketing more efficient by providing insights into which consumers are most likely to buy, what they might be reacting to in your ads, and which messages resonate with consumers best.