Here Are Some Tips for Attracting More Organic Traffic to Your Website
(Source)Organic search traffic is responsible for driving 51% of the total web traffic and 40% of revenue. This is why search marketing teams are always trying to generate more organic search traffic.
Even if you rank one page of your content for a keyword in a specific search engine, you will likely experience an increase in traffic. But if you fail to do so, you will miss the opportunity.
So it is no surprise that organic traffic makes a huge difference to the overall performance and reach of your site. SEO specialists suggest that you apply various tactics to improve your organic search traffic.
Here are some ways you can attract more organic traffic to your website.
Identify and Fix Non-Performing Content
Non-performing content refers to that content that brings no marketing objectives to a website. This means that this content does not drive traffic or conversions nor win referrals from other websites in the industry.
While it is clear that such content does no favors for your business, it may also be hurting your chances of acquiring organic search traffic. This is because non-performing content still takes up space in the already-limited crawl budget.
So your website can have a more crawl budget when you identify and remove content that is not doing any good to it. This content can work better in SERPs for obtaining organic clicks in the long term.
Conduct Thorough Keyword Research
Search engine bots use keywords as signposts, making them an incredibly important factor for better SEO. Conducting keyword research will help you find what type of content a certain audience searches for.
Not only this, but thorough keyword research is also helpful for creating better content. This is because it can give you a better idea of what your target audience expects from you.
You can easily find plenty of keyword researching tools to help you complete the task much quicker and easier. Some of the most popular options are Moz, Ahrefs, and SEMrush.
You are conducting a though keyword research is especially helpful when aiming for the top spot on your preferred search engine.
Promote Content on Social Media
To date, social media remains one of the most popular and best marketing tools. So, make sure to use all the social media platforms to obtain organic traffic for your site. Searching multiple keywords can help you achieve one of the top-most spots.
You can link your SEO content on social media platforms for promotion and marketing. Doing so will prove significant for click-through data and direct traffic alike. Additionally, this is also very likely to give your website more authority.
Frequently Asked Questions
Still, looking for more info? We’ve compiled a list of FAQs – check them out!
How much should organic traffic increase regularly?
Many things affect the online traffic growth rate of a business. It largely depends on the website’s stage and audience. However, a good benchmark is the monthly growth rate of 10 to 20 percent.
What is Organic Traffic Growth?
In simple words, organic traffic refers to visitors to the website from unpaid sources. Some popular organic sources are search engines such as Google, Bing, and Yahoo.