If you’re in a retail business, you know that customers frequently make impulse purchases. They also do that with food and drink, and sometimes with larger purchases like vehicles and vacations, as well.
What Is An Impulse Buy?
But understanding why customers do this, which kinds of customers are more likely to make these purchases, and what they’re buying can all help your business make the most from these types of purchases. With Ombori Grid, you can get this information more easily, so you can plan for impulse purchases and have more items your customers will be likely to buy without planning.
Customers who can see and feel products are more likely to engage in impulse buys because they can get a better idea of size, value, quality, and more. But there are plenty of people who buy things online on impulse, as well. No matter what type of store you have, understanding what customers are buying and why is a good way to make sure you can encourage more buying behavior. You also want to be sure you have the items in stock that are most commonly bought impulsively. If you don’t have those things available, customers may not come back to purchase them again.
How To Recognize What Customers Will Buy?
Recognizing what types of customers are most likely to buy impulsively can be done with Ombori Grid software, as it can track and provide a lot of data about customers and their needs. The more information you have about your customers, the more easily you can determine which of them will be most likely to buy impulsively. By determining that, you can then focus on how to target ads and information to those customers since they’re more likely to buy something without giving a lot of thought to it. Younger shoppers, and those who shop emotionally, are typically impulse shoppers.
Loss aversion and decision fatigue are two of the main reasons that people shop impulsively. They may not want to miss out on something good, and you can use Ombori Grid to track how many people purchase something that appears this way to them. You can also track decision fatigue, which happens after a person’s been asked to make a lot of decisions already. They may just buy something so that they need to make another decision will stop, or for comfort if they’re experiencing stress.
How Ombori Grid Can Help
With Ombori Grid options, you can help create signage and packaging that speaks to these issues. You can also target ways to make it fun to buy something on impulse, so more people will be likely to do so. Bright colors, lower prices, and a sense of belonging are good ways to encourage people to purchase something they might not otherwise buy. It won’t work for all customers, but you can use the software to see how well these items sell, so you can make adjustments to sell more items going forward.