Man writing on paper at desk

Choosing the right size for your business sign is crucial for effectively conveying your message and attracting attention. The size of your sign plays a significant role in visibility, readability, and overall impact. Here are five important factors to consider when determining the size of your business sign:

1. Viewing Distance

The distance from which your target audience will view the sign is a critical factor. If your sign is intended to be seen from a distance, such as along a highway, it needs to be larger to ensure legibility. Signs closer to eye level, like those on storefronts, can be slightly smaller.

2. Location and Placement

Consider where your sign will be placed. A sign that is mounted high on a building will need to be larger to be visible from the ground. On the other hand, a sign placed at eye level can be smaller while still being easily readable.

3. Readability

Your sign should be easily readable from its intended viewing distance. The size of the text and graphics plays a crucial role in this. As a general guideline, each inch of letter height provides around 10 feet of readability distance. For example, if you want your sign to be readable from 50 feet away, your letters should be around 5 inches tall.

4. Content and Message

Consider the amount of content you need to include on the sign. If your sign contains only your business name and logo, you can likely go for a smaller size. However, if you need to convey more information, such as services, contact details, or a tagline, a larger size might be necessary to prevent clutter.

5. Brand Identity and Aesthetics

Your sign should align with your brand identity and the aesthetics of your business. While size is important, maintaining a balanced design is equally crucial. A sign that is too large for your building or location can appear overwhelming, while a sign that is too small might not command the attention you desire.

In Summary

Choosing the right size for your business sign involves a careful balance between visibility, readability, location, and your brand’s identity. Factors such as viewing distance, placement, readability, content, and aesthetics all play a role in determining the appropriate size. 

By considering these factors and working with a professional sign designer, you can create a business sign that effectively communicates your message and makes a lasting impression on your audience.