As a small business owner, you may not have a huge marketing budget. However, it is so important that you devote some of your budget to marketing your company online if you wish to succeed in this digitally-orientated age. Luckily, there are a number of cost-effective and trackable marketing tools available that can help get your brand out there and bring in new customers. Here are some of the best digital marketing techniques for promoting your small business online.

Social Media Marketing

According to a report by Statista, over 39 million people in the United Kingdom use social media. The most popular channels that you may want to look at using as part of your social media marketing campaign include: Facebook, Twitter, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube and LinkedIn. It does not make sense to use all of these platforms, rather you should look to see which of them are used by your target audience and focus on one or two key channels.

Organic social media posts cost nothing to send out and help to build rapport between the community and your brand, while paid social media posts are great for reaching new users and advertising specific, measurable actions.

Affiliate Marketing

Affiliate marketing and Amazon affiliate marketing is a good way to gain new customers online without any upfront spending. The idea is to form a partnership with other businesses, blogs or publications who you believe can reach your target audience. Then you need to agree on a commission that you will pay for each successful referral. The beauty of this digital marketing technique is that you can negotiate an arrangement where you only pay for referrals that actually convert into sales.

Search Engine Optimisation (SEO)

Search engine optimisation, commonly referred to as SEO, is a technique used to ensure that your website is optimised to make it easy for search engines, like Google and Bing, to display your page when people enter queries related to your business.

There are a number of technical requirements, such as: HTML coding, title tags, meta-descriptions, keyword density, website loading speed and device responsiveness, which you need to consider.

Another key component of search engine optimisation is link building. This is the process of getting backlinks to your website from other publishers in order to signal to the search engines that your website is trustworthy and useful. The best way to gain a large number of backlinks is to speak with an SEO agency, such as  

Content Marketing

Content marketing is a great way to gain new customers by showing them that you are good at what you do. The idea is to provide useful content that educates your target audience on problems that are important to them, and positions your business as the solution to these problems. A good way to generate ideas for content marketing topics is to speak with your existing customers about their pain points. This way you can ensure that your content marketing efforts are successful in providing useful information that is relevant to your audience.

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